About Labour and Love

Dee holding her baby in the kitchen with the Labour and Love range β€” belly oil, nipple butter, bath salts, breast pads and the postpartum journal β€” laid out on the counter
Our story

Kia ora, I'm Dee

Welcome to Labour and Love.

This whole thing started with my own birth β€” a redemption story. After my first experience, I was determined that my next baby would arrive on my terms: at home, in water, undisturbed. That birth changed me. It showed me what's possible when a woman is held, trusted, and allowed to follow her body's lead. And it made me want to make that experience easier to reach for other women across Aotearoa.

β€œIt showed me what's possible when a woman is held, trusted, and allowed to follow her body's lead.”

Dee birthing her baby in a Labour and Love home birth pool, with her partner beside her
Our home water birth β€” the moment that started it all.

Why water, why home

That's my second son in the photo β€” just minutes old, in the water at home. My first birth taught me what I didn't want; my second was the redemption birth I knew I needed to heal, and I prepared for it with everything I had. When labour started, around 11pm, I felt nothing but excited. I laboured through the night in my own space and my own time β€” my midwife quietly on the couch, letting me do my thing because she could see everything was unfolding exactly as it should, my partner beside me, no one rushing the moment. Unmedicated and undisturbed, birthing in water felt like the most natural thing in the world: warm, quiet, and completely mine. By 8 in the morning he was here, and I lifted him to my chest in that pool β€” the experience I'd needed, and a feeling I'll spend the rest of my life trying to help other women reach.

Because in New Zealand, hiring a pool for a home birth is far harder than it should be β€” the logistics, the cost, the not knowing where to start. That's where Labour and Love began. We deliver the pool to your door, clean and ready, with everything you need and real support from setup right through to birth β€” so any māmā who wants to labour or birth in water can.

Why low-tox, why organic

I'm careful about what goes in my body and what goes on my skin β€” especially through pregnancy and the fourth trimester, when our bodies are doing extraordinary work and absorbing everything they touch. There weren't enough genuinely organic, low-tox options in NZ at prices real families could reach. So we made them. Every product in our range is chosen the way I'd choose for myself: clean ingredients, gentle on sensitive skin, and made to nurture rather than just sell.

The Labour and Love Postpartum Journal resting on a cream knit blanket

The journal

The postpartum journal is the piece of Labour and Love closest to my heart. After my own births I looked around and saw shelves of books for baby and almost nothing for her β€” the woman who'd just given everything to bring them here. So I made the thing I wished I'd had: a quiet space that belongs only to the mother. Room to pour out the birth while it's still fresh, to notice how she's healing, to hold onto the small moments before they blur, and to be reminded, on the hard days, that she matters too. It's a simple little book, but I hope it feels like being seen.

What I believe

I believe birth can be instinctive. I believe it should often be undisturbed.

I believe māmā deserves to be the centre of her own story β€” not a footnote in her baby's. And I believe the products and support we surround her with should reflect that.

About us

A little more about me

I'm a mum of two boys, and all of this is built with them right by my side β€” in nap windows, in the margins of the day, and on the weekends when my husband can take time off work or take the boys so I can get a proper run at it. We don't have family or a village close by, which makes both mum life and business life genuinely hard some days β€” but it's ours, and I wouldn't change it. Labour and Love is women-owned and operated, based in Mangawhai, and it's been built with the help of so many other incredible women; I haven't done this alone. I'm of Ngāpuhi descent, and we're committed to sustainability β€” our skincare comes in glass, our packaging is considered, and we support other local makers wherever we can.

One of Dee's sons at the table with a mug
One of Dee's sons wrapped in natural linen

My two boys β€” the reason for all of it.

If you're walking toward your birth, or sitting in the soft, strange days of early postpartum, I'm so glad you're here. Reach out anytime.

Ngā mihi nui,

Dee
Founder, Labour and Love

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